Site-Exit
Background
When I was working at PrintandPixel.com, logo redesigns were a common assignment. Occasionally those jobs would turn into larger brand design projects, and my time with Site-Exit represents a unique example of this scenario. The client came in searching for a scalable re-creation of his logo, but a more in depth conversation revealed that he was looking for a brand identity.
Research
My client’s brand needed to communicate three things: that their product was secure, reliable, and environmentally friendly, that it represented the future of their industry, and that the brand was people and community focused. My client also preferred for there to be a somewhat playful element to the brand, a kind of “cops and robbers” framing of their product’s role gatekeeping rogue sediment from entering communities from construction sites. Something that he really liked about his initial logo design is the way it mimicked the mechanical elements of his product, so I kept that in mind as I went into logo exploration for the Site-Exit brand.
Above: My clients logo, prior to logo exploration and re-design process.
Above: My client’s product. An alternative to construction site mats, vehicles drive over it to remove sediment from their wheels when leaving work sites.